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Andy Lowe | Merseyside,

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This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy.

Hannah emphasizes continuous value delivery and adaptation to changing buyer behaviors, as well as provides valuable insights for maximizing revenue funnel effectiveness.

Join us for an insightful episode as Hannah Ajikawo delves into the intricacies of revenue funnels. In this episode, Hannah dispels common myths and misconceptions surrounding revenue funnels, emphasizing the importance of aligning marketing and sales processes for a seamless buyer journey.

Gain practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement.

Don't miss out on this episode packed with actionable strategies to enhance your revenue funnel mastery!

Key Topics & Timestamps

  • 00:00:13 - Introduction and Defining the Revenue Funnel
  • 00:02:40 - Critique of the Funnel Metaphor and Misconceptions
  • 00:04:42 - Importance of Alignment and Behavior Change
  • 00:08:19 - Steps for Building a Revenue Funnel and Commonalities
  • 00:11:20 - Structuring the Revenue Funnel and Conclusion
  • 00:12:20 - Sales and Marketing Integration, Targeting, and Fundamentals
  • 00:22:34 - Final Insights and Metrics in the Revenue Funnel

Key Takeaways

  • Integration of marketing and sales processes into a unified revenue funnel, reflecting the buyer's decision-making process.
  • Misconception of separate funnels and handoffs between departments, highlighting how these hinder the buyer journey and create bottlenecks.
  • Fundamental stages of awareness, consideration, decision, and post-purchase within the revenue funnel are underscored as essential components for success.
  • The importance of continuously delivering value to customers and adapting to evolving buyer behaviors to ensure sustained success.
  • Practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement to align with changing buyer behavior.

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